Mild Seven

Market share for Mild Seven grew robustly to32.3 percent.

柔和七星品牌的市场份额强劲增长到32.3%。

JT introduced a number of new Mild Seven products on to the market in2007 when that brand, which dominates the market, marked its30th anniversary.

2007年，日本烟草公司将一些新的柔和七星产品投放到市场上，当时，在市场上占据着支配地位的柔和七星庆祝了自己的30周年纪念。

President and CEO, Hiroshi Kimura, said he was pleased that Mild Seven had enjoyed a "solid performance" in Japan and contributed to maintaining JT's domestic market share.

总裁兼首席执行官木村宏说，他对柔和七星在日本“表现稳定”和对维持日本烟草的国内市场份额做出贡献感到高兴。

This was achieved through focused investment in building the equity of the company's key brands, including Mild Seven, and in programs supporting sales in over-the-counter channels.

这主要是通过集中投资打造该公司的主打品牌，包括柔和七星，以及支持柜台销售渠道的项目所取得结果。

In Japan, the company has been focusing on building Mild Seven's brand equity with new product launches and enhanced sales promotions.

在日本，该公司一直致力于通过推出新产品及宣传促销来建立柔和七星的品牌价值。

Japan Tobacco Inc is aiming to achieve a third consecutive year of domestic market share growth by enhancing the look of its and Japan's biggest selling brand, Mild Seven.

烟草在线据《烟业通讯》报道编译日本烟草公司打算，通过提升该公司最大的、也是日本最畅销的卷烟品牌&柔和七星的外观，来实现其国内市场份额连续第三年取得增长。

Brave the Challenge beyond one's Limit Sidelights on the Mild Seven Outdoor Questa

超越极限挑战自我&七星国际越野挑战赛侧记